Utopian Seed Project Logo

I worked with Chris of The Utopian Seed Project to create a logo that represents the organization’s three-part mission: Experiment, Educate, and Celebrate.

He had a clear idea about the symbols that he wanted to incorporate in the logo: a seed to embody experimentation and crop-trialing, roots to represent knowledge spreading throughout the community, and rays of sun to celebrate crop diversity.

We worked together to bring that vision to life. You can find the first hand-lettered logo iteration at the bottom of the page. I liked how the colors transitioned smoothly around the circle in this version. However, we decided to change the color scheme and go with lettering that was more organic-looking, which you can see in the final versions above.

Since the logo is so colorful, I provided Chris with different color scheme options for printing purposes. The monochromatic logo is my favorite version over all. I like the stability that the alternating stripes lend to the image.

  • Client : The Utopian Seed Project
  • Art Direction : Chris Smith
Utopian Seed Project Logo Monochrome Above: Monochrome version of the TUSP logo Utopian Seed Project Logo Rainbow Above: Rectangular version of the rainbow TUSP logo Utopian Seed Project Logo Original Lettering Above: TUSP logo draft with initial hand-lettering and alternate rainbow scheme